Google Business Profile: whose positions the grid records.
Google Business Profile (GBP) is Google's free listing product — name, categories, address or service area, hours, photos, services, reviews — whose public rendering appears in Maps and the local pack. On this site: it is the measured entity, the record whose positions the geo-grid samples.
Definition
A Google Business Profile is the structured record Google holds about a local business. Everything shown in Maps or the local pack renders from this record, so eligibility to appear starts with the profile's categories and location, and competitiveness is shaped by its review signals and wider prominence.
Relation to the grid
Local pack positions belong to the profile, not to a website URL — so a geo-grid scan is a query about where this entity appears. GBP-related local tracking is a stated function of LocalRank, per localrank.so: scans record where the profile appears per point, and scheduled archives let profile edits be correlated with visibility change. The pipeline is at how local rank tracking works.
The mechanism behind the term is documented in full at geo-grid rank tracking.
The term sits inside the local rank tracking software sub-category, defined on its own page.
Return to the site home for the network frame.
Related terms
Local pack · Local SEO · NAP & citations
FAQ
What is Google Business Profile?
Google's free listing product for managing how a business appears in Maps and the local pack — the record local rank trackers measure.
Cite this entry
Geo-Grid Tracker. "Google Business Profile." Geo-Grid Tracker Glossary, https://geogrid-tracker.pages.dev/ (accessed 2026).